Starbucks Introduced Ice Creams in the Same Flavors as the Frappucinos

question 105

Multiple Choice

Starbucks introduced ice creams in the same flavors as the Frappucinos it sold in its coffee shops.This is an example of ________.

• A)brand dilution
• B)cobranding
• C)brand variants
• D)category extension
• E)brand harmonization

---

Definitions:

Investment

The purchase, construction, or development of resources, including physical assets, such as plants and machinery, and human assets, such as better education. Investment expands an economy’s resources. The process of investment is sometimes called capital formation.

Barter Economy

An economic system where goods and services are exchanged directly for other goods and services without the use of money.

Currency

A system of money in general use in a particular country or economic context, serving as a medium of exchange for goods and services.

Interest

The cost of borrowing money or the payment received for lending money, typically expressed as a percentage of the principal amount per year.