There Are Several Major Segmentation Variables That Might Be Used

question 86

Essay

There are several major segmentation variables that might be used by a marketer to address a consumer market. If the marketer were to use social class, psychographic lifestyle, and readiness stage to segment its market, identify possible segmentation subcategories under each of the three.

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Definitions:

Athlete's Foot Powder

A medicated powder designed specifically to treat tinea pedis, a fungal infection commonly known as athlete's foot.

First-To-Invent Rule

A patent law principle stating that the right to a patent for an invention goes to the first person to invent it, not necessarily the first to file a patent application.

Copyright

A form of intellectual property protection granted by law to the creators of original works of authorship, including literary, dramatic, musical, and certain other intellectual works.

Life of the Creator

A legal term often associated with copyright laws, referring to the duration in which copyright protection lasts based on the creator's lifetime plus a number of years posthumously.