Tide Laundry Detergent Maintains the Same Market Share It Had

question 139

Essay

Tide laundry detergent maintains the same market share it had 50 years ago because of the sales contributions from its various line extensions. It can be said that Tide employs a preemptive cannibalization strategy in generating line extensions. What does this mean?

---

Definitions:

Modern Classification

The contemporary system or method used for organizing or categorizing entities based on shared qualities or characteristics.

Health Canada Report

A publication by Health Canada, the department of the Government of Canada responsible for national health policy, that typically contains health-related research, findings, and recommendations.

Mental Illness

A broad range of conditions that affect mood, thinking, and behavior, often resulting in significant distress and impairment in functioning.

Reliability

The degree to which an assessment tool produces stable and consistent results across multiple measurements.