According to the VALS Segmentation Framework, Consumers Primarily Motivated by Ideals

question 118

Multiple Choice

According to the VALS segmentation framework, consumers primarily motivated by ideals are guided by ________.

• A) knowledge
• B) social activity
• C) products that demonstrate success to their peers
• D) variety
• E) risk

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Definitions:

Stress

A physical, mental, or emotional factor that causes bodily or mental tension and may be a factor in disease causation.

Death

The halt of all biological activities that support a living being, indicating life's termination.

Psychology

The scientific study of the mind and behavior, covering various aspects of conscious and unconscious experience as well as thought.

Mortality

The state of being subject to death.