A Marketer Is Interested in Segmenting a Business Market Based

question 10

Multiple Choice

A marketer is interested in segmenting a business market based on urgency of delivery and the size of the order. Which of the following major segmentation variables would the marketer most likely use to assist with the task?

• A) purchasing approaches
• B) situational factors
• C) operating variables
• D) personal characteristics
• E) demographic variables

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Definitions:

Continuous Process

A process that operates without interruption or pause, often used in reference to manufacturing or production methods.

Experimental Outcomes

The results or data collected from an experimental procedure, used to verify or refute the original hypothesis.

Chance Factors

Elements or circumstances that influence outcomes in a way that is unpredictable or out of control.

Psychosexual Theory

Sigmund Freud's theory that human personality development occurs in five psychosexual stages from infancy to adulthood, each focusing on a different erogenous zone.