A Segment Should Be the Largest Possible ___________ Group Worth

question 101

Multiple Choice

A segment should be the largest possible ___________ group worth going after with a tailored marketing program.

• A)homogeneous
• B)heterogeneous
• C)diffused
• D)clustered
• E)scattered

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Definitions:

Primary Key

A distinct identifier assigned to every record in a database table to maintain the accuracy and consistency of data.

Relationship

A connection, association, or involvement between people, entities, or concepts.

Record

An item of stored information, such as in a database, often consisting of multiple fields to represent different attributes of something.

Table

A collection of data organized in rows and columns, commonly used in databases and spreadsheets.