Marketers Embed Covert Messages in Ads or Packaging of Which

question 119

Multiple Choice

Marketers embed covert messages in ads or packaging of which the consumers are not consciously aware, yet it affects their behavior. This technique employed by the marketers targets the ________ of a consumer.

• A) selective attention
• B) selective distortion
• C) subliminal perception
• D) voluntary attention
• E) selective retention

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Definitions:

Anion

A negatively charged ion, attracted to the anode during electrolysis, typically formed by the gain of electrons.

Anion

A negatively charged ion, which is formed when an atom gains one or more electrons.

KCN

Potassium cyanide, a highly toxic compound that can release cyanide ions in solution, used in various industrial processes and, historically, in gold mining.

CN-

The cyanide ion, a negatively charged molecule consisting of one carbon and one nitrogen atom, known for its high toxicity.