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CJ's Is a Clothes Retailer That Grew from a Single

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Essay

CJ's is a clothes retailer that grew from a single store into a chain over a few years. The key service characteristic during CJ's early years was a personalized customer relationship, and the company continues to collect information about its customers and maintain a database. Recently, however, CJ's has been losing customers to competitors as the expansion has made it difficult to personalize services. How can CJ's use its customer database to reactivate customer purchases?

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Definitions:

Categories

In Aristotle's philosophy, a way of classifying the world that includes ten distinct types such as substance, quantity, quality, and relation.

Mental Representations

Internal cognitive symbols, structures, or maps of the world that individuals use to understand and interact with their environment.

Subordinate-level

A specific, detailed level within a categorization hierarchy, often denoting a particular member of a larger group.

Basic-level

Refers to the most natural and preferred categorical level at which people classify and label objects, which balances specificity and generalization.

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