As a Marketing Controller of a Company You Have Been

question 32

Essay

As a marketing controller of a company you have been asked to develop a customer-performance scorecard for your company's toy division. List three measures you might include.

---

Definitions:

Semiannual Interest

Interest calculated or paid twice a year on loans, bonds, or savings accounts.

Bonds Dated

The date specified in the bond document when the bond was issued, important for determining interest payments and maturity.

Fair Value

An estimate of the price at which an asset would be bought or sold in a current transaction between willing parties, not under compulsion.

Market Price

The prevailing market rate at which transactions for assets or services are conducted.