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Two Major Methods of Computing Area Market Potential Are Market

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Two major methods of computing area market potential are market build-up method and multiple factor-index method. Which of these methods will Nexus Enterprises, a manufacturer of auto parts implement to estimate its market potential?


Definitions:

Big Five

A model that describes human personality using five broad dimensions: agreeableness, conscientiousness, neuroticism, openness, and extraversion.

Personality Dimensions

Broad categories or clusters of personality traits that are used to describe and understand individual differences in personality.

Job Satisfaction

The degree to which people like or are content with their job and its various aspects.

Narcissism

A psychological condition characterized by self-centeredness, a high need for admiration, and a lack of empathy.

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