Which of the Following Is True Regarding Cause-Related Marketing

question 62

Multiple Choice

Which of the following is true regarding cause-related marketing?

• A) The positive impact of cause-related marketing can be increased through sporadic involvement with numerous causes.
• B) Many companies focus on multiple causes to simplify execution and maximize impact.
• C) Limiting support to a single cause increases the pool of stakeholders who can transfer positive feelings from the cause to the firm.
• D) Most firms choose causes that fit their corporate or brand image and matter to their employees and shareholders.
• E) In order to avoid public backlash, firms are advised to adopt a hard-sell approach to their cause efforts.

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Definitions:

Females

Individuals of a species that are typically characterized by two X chromosomes, capable of producing eggs, and in many species can carry offspring through pregnancy and childbirth.

Hemostasis

Hemostasis is the physiological process by which bleeding ceases, involving blood vessel constriction, platelet plug formation, and blood clotting.

Prothrombin

A plasma protein that is converted into thrombin during the blood clotting process, playing a critical role in hemostasis.

Thrombin

An enzyme in blood plasma that causes the clotting of blood by converting fibrinogen to fibrin.