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What are the five main challenges associated with database marketing?
Required Return
The minimum return that an investor expects to achieve on an investment, considering the risk associated with it.
Risk-free Rate
The theoretical return of an investment with zero risk, often represented by the yield on government securities.
Beta
Beta is a measure of a stock's volatility in relation to the overall market; a beta greater than 1 indicates higher volatility, while a beta less than 1 indicates lower volatility.
Gross Domestic Product
The total value of all goods and services produced within a country over a specific time period, reflecting the overall economic health.
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