Which of the Following Consumer Promotion Tools Involves Using One

question 15

Multiple Choice

Which of the following consumer promotion tools involves using one brand to advertise another noncompeting brand?

• A) tie-in promotion
• B) frequency programs
• C) specialty advertising
• D) cross-promotion
• E) patronage awards

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Definitions:

Common Stock Repurchases

The act of a company buying back its own shares from the marketplace, which can reduce the number of outstanding shares and often increase the value of remaining shares.

Dividends

Profit shares dispensed by a business to its stakeholder members, frequently sourced from the corporate earnings.

Cash Flow

The comprehensive tally of funds being shuffled in and out of a corporation, impacting its short-term financial stability.

Creditors

Individuals, businesses, or financial institutions that have lent money or extended credit and are owed repayment of the debt.