Multichannel Conflicts Are Common When the Members of One Channel

question 117

True/False

Multichannel conflicts are common when the members of one channel get a lower price based on larger-volume purchases.

---

Definitions:

Marketing Concept

The idea that a firm’s long-term success must include a companywide effort to satisfy customer needs and wants.

Sales Presentation

A pitch or demonstration given to prospective buyers with the goal of making a sale by highlighting the benefits and features of a product or service.

Product's Major Features

The primary attributes or characteristics that define a product and differentiate it from competitors.

Trial Closes

Techniques used in sales to ask potential customers for a decision on a minor aspect of a purchase, used to gauge the readiness for the final buy.