In This New Communications Environment,although ___________ Is Often a Central

question 95

Multiple Choice

In this new communications environment,although ___________ is often a central element of a marketing communications program.

• A)advertising
• B)direct marketing
• C)public relations
• D)personal selling
• E)sales promotion

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Definitions:

Interest Charged

Interest charged refers to the cost of borrowing money, usually expressed as a percentage of the principal loan amount to be paid over a specific period.

Sales Taxes Payable

Liabilities accounted for the sales tax collected from customers on taxable transactions, which are due to be paid to the relevant tax authorities.

Sales Tax Expense

The cost incurred by a seller related to the sales tax charged on goods or services, which is often passed through to the consumer.

Interest Charged

Interest charged is the amount lenders impose on borrowers for the use of borrowed money, often expressed as an annual percentage rate.