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In your neighborhood there is a small men's store that has a limited selection of clothing, but the selection that is carried is of very high quality and price. Services include free alterations and tailoring, personalized record keeping, and free dry cleaning. The inside of the store has deep leather chairs and couches and thick pile carpet. Upon entering the store, a customer feels "special and rich." In terms of differentiation, what is this retailer trying to communicate by its decorations and service level?
Decline Stage
The stage of the product life cycle characterized by decreases in sales and profits.
Appearance
The way that something looks or seems to the eyes or mind, affecting perceptions and judgments.
Functionality
Describes the range of operations that can be performed by a product, system, or service, especially according to its designed specifications.
Product Line
A group of related products under a single brand sold by the same company.
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