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A Cosmetics Store Sees to It That Customers Who Walk

question 94

Essay

A cosmetics store sees to it that customers who walk in are assisted by store personnel. These personnel are trained to ask customers questions, find out what they want, and make suggestions accordingly. Which of the five determinants of service quality is reflected here?


Definitions:

Ambiguity

The quality of being open to more than one interpretation; inexactness or uncertainty in meaning.

Dialectical Relationships

Interactions between two entities where change occurs through tension, opposition, and contradiction leading to the development of both entities involved.

Social Analysis

The examination of social structures, processes, and relationships to understand human behavior and societal developments.

Micro Theories

Sociological theories that focus on the small-scale interactions between individuals and the patterns of behavior in specific social contexts.

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