Starbucks,OSIM,and BMW Have Been Able to Position Themselves Within Their

question 102

Multiple Choice

Starbucks,OSIM,and BMW have been able to position themselves within their categories by combining quality,luxury,and premium prices with an intensely loyal customer base.These companies are employing a ________ strategy.

• A)market-skimming
• B)market-penetration
• C)survival
• D)market share maximization
• E)product-quality leadership

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Definitions:

Commonalities

Features or characteristics that are shared by different people, groups, or things, highlighting a sense of similarity.

Sameness

The quality or state of being similar or identical, often used in discussions about conformity, uniformity, and the erasure of individual or cultural differences.

Networked Counterpublics

Groups or communities formed through digital networks that create spaces for alternative discussions and viewpoints, often marginalized in mainstream discourse.

Marginalized People

Individuals or groups that are systematically disadvantaged and excluded from socio-economic, cultural, or political life based on various factors such as race, class, gender, age, disability, sexuality, or religion.