While Shopping at the Mall, Jane Was Asked by One

question 75

Multiple Choice

While shopping at the mall, Jane was asked by one of the sales representatives at the cosmetics counter to try out a new lipstick that her company was test marketing. The company representative asks her how much she would be willing to pay for the lipstick. After trying it out, Jane is of the opinion that $5 is just the right price for it. What type of a reference price is Jane using?

• A) usual discounted price
• B) fair price
• C) maximum retail price
• D) last price paid
• E) historical competitor price

---

Definitions:

Psychoanalytic Theory

A theoretical approach in psychology that emphasizes unconscious processes and childhood experiences in shaping personality and behavior.

Ego Suppression

The deliberate or unconscious effort to control or diminish the influence of the ego, often to reduce conflict or promote psychological growth.

Sweat-Gland Activity

The physiological function of producing and secreting sweat through the skin's glands, often in response to heat or stress.

Perceptual Defense

The process of failing to perceive stimuli that an individual might find disturbing or threatening.