Pricing Cues Such as Sale Signs and Prices That End

question 12

Multiple Choice

Pricing cues such as sale signs and prices that end in 9 are more influential ________.

• A) when customers have substantial knowledge about prices
• B) when customers purchase the particular item regularly
• C) when product quality is standardized
• D) when product designs vary over time
• E) when prices do not vary from time to time

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Definitions:

Discrimination Coefficient

A measure in economics and social sciences to quantify the degree of discrimination or bias shown towards or against a particular group or individual.

Wage Differential

The difference between the wage received by one worker or group of workers and that received by another worker or group of workers.

Taxes

Mandatory financial charges or levies imposed by a government on individuals or organizations to fund public expenditures.

Transfers

Movements of resources, goods, or funds from one place, person, or entity to another, often without receiving something in return.