Best Western Is a Mid-Sized Hotel Chain That Is Entering

question 83

Essay

Best Western is a mid-sized hotel chain that is entering a competitive market.The chain needs to differentiate its service from that of competitors,positioning itself as a hotel with excellent service at an affordable price.However,the intangible nature of services makes this difficult to demonstrate.How can Best Western convey its message effectively to prospective guests using marketing tool of place?

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Definitions:

Bizarre Behavior

Actions or reactions that are highly unusual or extremely unconventional, often defying social norms.

Partial Dopamine Agonists

Medications that stimulate dopamine receptors in the brain to a lesser degree than full agonists, often used in treating schizophrenia.

Antipsychotic Medications

Drugs used to treat psychiatric conditions, particularly schizophrenia and bipolar disorder, by managing symptoms such as delusions and hallucinations.

Neurotransmitters

Chemical substances that transmit signals across a synapse from one neuron to another in the nervous system.