Customers Who View a Service as Homogeneous ________

question 9

Multiple Choice

Customers who view a service as homogeneous ________.

• A) only patronize a preferred service provider
• B) judge services on the basis of the providers
• C) care less about the provider than about the price
• D) pick a service provider based on functional attributes
• E) opt for the service with the highest price, irrespective of quality

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Definitions:

Instantly Compares

Immediately evaluates or contrasts two or more items or entities to assess their differences or similarities.

Need for "Me Time"

Refers to the requirement individuals have for personal time that's free from engagements, obligations, and stress, focusing on self-care or leisure activities.

Primary Motivations

The underlying reasons or driving forces that initiate and direct human behavior towards specific goals or activities.

Mobile App Usage

The activity or practice of using applications on mobile devices for various purposes, such as communication, entertainment, or work.