Best Western Is a Mid-Sized Hotel Chain That Is Entering

question 83

Essay

Best Western is a mid-sized hotel chain that is entering a competitive market.The chain needs to differentiate its service from that of competitors,positioning itself as a hotel with excellent service at an affordable price.However,the intangible nature of services makes this difficult to demonstrate.How can Best Western convey its message effectively to prospective guests using marketing tool of place?

Understand how managers can foster positive emotions and job satisfaction within an organization.

Examine the relevance of job satisfaction and organizational commitment in employee retention and performance.

Assess the relationship between emotions, personality, and work performance.

Understand and explain the major sources of personality differences, including examples of their influence.

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Definitions:

Consumer's Want

The desires or needs that influence a consumer's decision to purchase a product or service.

Small Business Owners

Individuals who own and operate businesses that are typically smaller in scale in terms of revenue, employees, and operations.

Business Running

The day-to-day operations and management of a business to ensure it functions efficiently and meets its goals.

Capital Equipment Assets

Long-term physical assets purchased for manufacturing, production, or other business operations.