As the Newest Member of the Marketing Department, Your Immediate

question 1

Essay

As the newest member of the marketing department, your immediate boss asks you to comment on the company's proposal to add two new shoes to the company's middle-of-the-road pricing and product-line strategies. The first pair will retail for $ 40.00 and has as its target market the "bargain" shopper. The second pair will retail for $ 200.00 and is targeted at the "sophisticated shopper." In relation to product-line strategy, what is the company trying to accomplish with these two new items?

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Definitions:

Assistive Technologies

Devices or systems that enhance the capabilities of individuals with disabilities, aiding in daily activities or education.

Speech Output

The production of spoken language as a result of a speech-generating device or software, primarily used by individuals with speech impairments.

Large-Print Books

Printed materials that use a larger than normal font size to accommodate readers with vision impairments, making reading more accessible.

Talking Calculators

Assistive devices designed to orally announce the numbers, symbols, or operations entered, intended for individuals with visual impairments or learning disabilities.