In Your Position as a Marketing Manager for a Small

question 10

Essay

In your position as a marketing manager for a small industrial company, you have been asked by the president to help differentiate the company's product from its competitors. In reviewing your marketing management notes, you note that the text stated that physical products could be differentiated in nine ways. These nine areas comprise the "meat" of the memo you are writing to the president of your firm. What are the nine ways that physical products can be differentiated?

Define consumer ethics and the responsibilities of consumers in the marketplace.

Understand the role of ethical behavior in shaping personal and business culture.

Understand the computation of dollar-weighted and time-weighted returns on investments.

Gain knowledge on the use of Sharpe, Treynor, Jensen, and information ratio measures to evaluate investment performance.

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Definitions:

One-Way Street

A situation or condition that allows movement or action in only one direction, often used metaphorically to describe a non-reciprocal relationship.

Acceptability

The quality of being accepted as appropriate, suitable, or worthy of approval.

Negative Evaluative Adjectives

Adjectives used to express a negative judgment or assessment of something.

Evaluative Adjectives

Descriptive words used to express a judgment or assessment of something, often in terms of quality, quantity, or degree.