Singapore Airlines Is Well Regarded in Large Part Because of the Excellence

question 76

Multiple Choice

Singapore Airlines is well regarded in large part because of the excellence of its flight attendants.This is an example of ________ differentiation.

• A)image
• B)services
• C)product
• D)personnel
• E)channel

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Definitions:

Audience Benefit

The advantage or positive outcome that an audience can gain from a message, presentation, or product.

Traditional Press Release

A written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.

Ultimate Audience

The final or intended recipients of a message or piece of communication, often considered in the planning phase.

Good Purchase

A transaction or acquisition that is considered valuable or beneficial, often because of its quality, price, or utility.