Diageo Acquired Most of Seagram's Brands in 2001 and Spun

question 76

Multiple Choice

Diageo acquired most of Seagram's brands in 2001 and spun off Pillsbury and Burger King so it could concentrate on powerhouse alcoholic beverage brands such as Smirnoff vodka,J&B scotch,and Tanqueray gin.In this example,Diageo is employing a ________ strategy.

• A)preemptive defense
• B)counteroffensive defense
• C)mobile defense
• D)flank defense
• E)contraction defense

---

Definitions:

Salt Lake City Library

A public library located in Salt Lake City, Utah, known for its vast collection and modern architectural design.

Saltwater Aquarium

An aquarium that mimics the ocean environment, housing saltwater fish and other marine life, often used for decorative or research purposes.

Center Field Wall

In baseball, a wall located at the boundary of center field farthest from home plate, often a target for home runs.

Pine Tar

A sticky material produced from the wood of pine trees, used in various applications including as a grip enhancer in baseball.