A Marketing Manager Has Decided to "Leapfrog" Competition by Moving

question 145

Multiple Choice

A marketing manager has decided to "leapfrog" competition by moving into cutting-edge technologies.This indirect approach to attacking competition can be characterized as a ________.

• A)flank attack
• B)encirclement attack
• C)bypass attack
• D)guerrilla attack
• E)frontal attack

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Definitions:

Core Principles

Basic, fundamental beliefs or philosophies that guide a system or organization.

Canned Sales Presentation

is a pre-scripted and rehearsed sales pitch used to sell a product or service, designed to be effective across various customer interactions.

Proposal Document

A written offer from a seller to a prospective buyer, detailing the terms and conditions of a potential sale.

Testimonials

Statements from satisfied customers or users, endorsing the value or quality of a product or service.