Which of the Following Strategies Should Be Adopted by Marketers

question 91

Multiple Choice

Which of the following strategies should be adopted by marketers during a recession?

• A) increase investment on marketing existing products
• B) focus on expanding the customer base and not on the retention of existing customers
• C) focus primarily on price reductions and discounts
• D) concentrate on communicating the brand value and product quality to consumers
• E) stick to the budget allocations adopted during the preceding years

---

Definitions:

Concealing

The act of hiding something or preventing it from being known or seen.

Economic Value

The worth of a good or service as determined by the market or the value it brings to the transaction.

Profit-Sharing Plan

A company program that gives employees a share in the profits of the company, typically based on its yearly or quarterly earnings.

Line Managers

Supervisors or managers who have direct responsibility over a particular line of business, department, or team within an organization.