Coca Cola Introduced Zero-Calorie,Coke Zero,and Assured Health Conscious Consumers That

question 64

Multiple Choice

Coca Cola introduced zero-calorie,Coke Zero,and assured health conscious consumers that it tastes as good as the original.What did the company try to build when they conveyed the fact that Coke Zero contained almost zero calories per liter and hence is a healthier alternative?

• A)points-of-difference
• B)points-of-conflict
• C)points-of-parity
• D)points-of-presence
• E)points-of-inflection

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Definitions:

Sales

The exchange of goods or services for money, representing the primary source of revenue for most businesses.

Fixed Asset Account

A financial account that tracks the cost and depreciation of assets a company uses over a long period.

Pro Forma Statement

An estimation or projection of future financial performance based on a company's current financial position and expected future transactions.

Capacity Utilization

The percentage of a business or industry's total possible production capacity that is actually being utilized.