The Value of an Offering Is Described as ________

question 15

Multiple Choice

The value of an offering is described as ________.

• A) the price consumers are charged for a product
• B) the cost of manufacturing a product
• C) the degree to which consumer demand for a product is positive
• D) the sum of the tangible and intangible benefits and costs to customers
• E) the intangible benefits gained from a product

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Definitions:

Motivated Behaviors

Actions driven by internal desires and goals, reflecting an individual's needs, aspirations, or objectives.

Personal Causation

An individual's perception of their capability to influence or produce effects in their life.

Extrinsic Motive

An external incentive for behavior, such as rewards or punishments, that influences one's actions.

Self-actualized Person

An individual who has realized and fulfilled their potential, achieving self-fulfillment and reaching the highest level of Maslow's hierarchy of needs.