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William Boon Owns an Extremely Profitable Sea-Side Resort

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Essay

William Boon owns an extremely profitable sea-side resort.In order to increase his resort's brand value,Burns is considering cause-marketing.Give a few examples of how he may achieve this goal.


Definitions:

Productivity

The efficiency at which goods or services are produced, especially in terms of the amount produced compared to the amount of resources used.

Sexual Harassment

Unwanted and inappropriate sexual remarks or physical advances in a workplace or other professional or social situations.

Illegal

Contrary to or forbidden by law; unlawful.

Unethical

Acting in a way that is morally wrong or not conforming to accepted standards of behavior.

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