What Are Customer Touch Points

question 104

Multiple Choice

What are customer touch points?

• A) all aspects of the offering that directly affect consumer preferences
• B) all needs and wants of customers
• C) all direct or indirect interactions between the customer and the company
• D) all interactions between customers and competitors
• E) all factors that affect buying behavior

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Definitions:

Prosumption Theory

A concept that blurs the lines between production and consumption, suggesting that consumers are active participants in the production process.

Amorphous Political Inclusion

Refers to a vague or loosely defined process of incorporating diverse individuals or groups into political processes or systems.

Material Experiences

The sensory and perceptual interactions individuals have with physical objects in their environment.

Revolutionary Potential

The capacity or possibility within a society or group to undertake significant, radical change, especially in its social and political structures.