The Marketing Concept Stresses on Finding the Right Customers for the Company's

question 39

True/False

The marketing concept stresses on finding the right customers for the company's products.

Demonstrate the ability to compose business messages that both address concerns and maintain or build goodwill.

Understand how to effectively balance positive and negative information in business messages.

Recognize the ethical considerations in emphasizing positive messages.

Identify sentence structures and formats that enhance the positive impact of business messages.

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Definitions:

Net Profit Margin

A financial ratio indicating the percentage of revenue that remains as net profit after all expenses are deducted from total revenues.

Leverage

The use of various techniques or borrowed capital (debt) to increase the potential return of an investment.

Outsourcing

Transferring a firm’s activities that have traditionally been internal to external suppliers.

External Suppliers

Third-party companies or entities that provide products or services to another company as part of the supply chain, outside of the purchasing company's organization.