Outline and Explain the Four Types of Marketing Control Needed

question 132

Essay

Outline and explain the four types of marketing control needed by companies,who is primarily responsible for these controls,and their overall purpose.

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Definitions:

Self-Service

Systems or processes designed to allow customers or users to complete tasks on their own, often utilizing technology to facilitate transactions without direct service staff support.

Technology Platform

An underlying computer system on which application programs can run or on which digital processes can be executed.

HR Services

A range of services provided by the human resources department of an organization, including recruitment, training, performance management, and employee relations.

Apps Culture

The influence mobile applications have on society and how individuals interact, communicate, and conduct business through them.