The Web Offers the Advantage of Contextual Placements

question 45

Multiple Choice

The Web offers the advantage of contextual placements.Marketers can buy ads from sites that are related to their offerings.An example of a contextual placement ad would be ________.

• A) Johnson and Johnson ads that appear when a consumer types in the term baby
• B) an ad for new cars when the user logs on to a Web site
• C) Johnson and Johnson ads that appear on a new car dealer's Web site
• D) new car ads that appear when the user types in the term baby
• E) ads for expensive yachts when the term bankruptcy is typed

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Definitions:

Human Resource Practices

The methods and strategies involved in managing an organization's workforce, including hiring, training, and evaluating employees.

Nonroutine Production

Production processes or tasks that vary and require different approaches each time, as opposed to standardized, repetitive tasks.

Human Resource Department

The division of a company that is focused on activities relating to employees, including hiring, training, payroll, and benefits management.

Knowledge Workers

Members of occupations generating, processing, analyzing, or synthesizing ideas and information (such as scientists and management consultants).