Advantages of Sales-Wave Research Include an Indication of ________

question 121

Multiple Choice

Advantages of sales-wave research include an indication of ________.

• A) trial rates the product would achieve with different sales promotion incentives
• B) the brand's power to gain distribution and favorable shelf position
• C) the likely success of network effects on the purchase of the product
• D) levels of satisfaction for those who try the product
• E) all of the above

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Definitions:

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