Define Conjoint Analysis and Identify the Reason Why Marketers Use

question 100

Essay

Define conjoint analysis and identify the reason why marketers use this concept in market testing.

---

Definitions:

Disgust

A feeling of intense disgust or aversion triggered by something seen as repulsive or disagreeable.

Joy

Joy is a feeling of great pleasure and happiness, often arising from a sense of well-being or fulfillment.

Prefrontal Cortex

The part of the brain located at the front of the frontal lobe, associated with complex cognitive behavior, personality expression, decision making, and moderating social behavior.

Negative Emotions

Feelings that are generally perceived as unpleasant, such as sadness, anger, and fear, influencing both thought processes and behavior.