Direct-Mail Prospects Can Be Identified on the Basis of Such

question 91

Multiple Choice

Direct-mail prospects can be identified on the basis of such variables as age,sex,income,education and ________.

• A) banking practices
• B) previous mail-order purchases
• C) previous purchases
• D) response to mail-order catalogs
• E) telemarketing response

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Definitions:

Ending Finished Goods Inventory

Ending finished goods inventory is the value of all completed products that have not been sold by the end of an accounting period, ready for delivery to customers.

Raw Materials Used

The total cost of materials directly consumed in the production process during a specific period.

Gross Profit

Gross profit is the difference between sales revenue and the cost of goods sold (COGS), showing how efficiently a company produces its products.

Raw Materials Inventory

Stocks of the basic materials and components that are used in production but have not yet been processed or used in the manufacturing process.