If a Person Clicks on Three Web Sites Related to Auto

question 37

Multiple Choice

If a person clicks on three Web sites related to auto insurance,then visits an unrelated site for sports or entertainment,auto insurance ads may show up on that site.This is an example of ________.

• A) interstitials
• B) behavioral targeting
• C) rich media
• D) paid-search advertising
• E) pay-per-click advertising

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Definitions:

Applying for Insurance

The process of submitting a request or application to an insurance company for coverage or protection against specific risks or perils.

Evaluate Risk

The process of identifying, analyzing, and determining the level of risk associated with a specific action or scenario.

Duty to Investigate

An obligation, often legal, to conduct a formal inquiry or examination into a matter or claim.

Insurer

A company or entity that provides insurance coverage to individuals or organizations against financial loss in exchange for premium payments.