In Choosing the Proper Media to Carry the Message,advertisers Must

question 60

Multiple Choice

In choosing the proper media to carry the message,advertisers must decide on ________.

• A) strategy, users, and media
• B) target markets, users, and heavy users
• C) markets, target markets, and consumers
• D) reach, impact, and television stations
• E) reach, frequency, and impact

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Definitions:

Semiannual

Semiannual refers to something that happens twice a year or every six months.

Discount on Bonds Payable

The variance between a bond's nominal value and the lesser amount it is sold for in the market.

Long-Term Liabilities

Debts or obligations of a business that are due for repayment in a period longer than one year.

Installment Note

A loan that requires regular payments, or installments, over a period, which covers both principal and interest.