A Better Measure to Evaluate the Effectiveness of MPR Is

question 11

Multiple Choice

A better measure to evaluate the effectiveness of MPR is to measure ________.

• A) the change in product awareness
• B) the number of exposures carried by the media
• C) the number of minutes of radio airtime garnered
• D) the difference between PR costs and advertising space expense
• E) the extent of viewer repeat exposure

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Definitions:

Brand

A name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers.

Brand Manager

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Facebook

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Social Networks

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