The Company's Public Relations Department Performs Five Functions

question 46

Essay

The company's public relations department performs five functions.List these five functions.

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Definitions:

Secondary Reinforcer

A conditioned reinforcer that gains its reinforcing power through its association with a primary reinforcer; examples include money, grades, or tokens.

Variable Interval

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed, making it a powerful tool in the study of operant conditioning.

Schedules of Reinforcement

Schedules of Reinforcement are the rules that determine how and when a behavior is reinforced in operant conditioning, critical in shaping and maintaining behaviors.

Secondary Reinforcer

A stimulus that gains its reinforcing power through its association with a primary reinforcer; also known as conditioned reinforcer.