For a Buyer with High Involvement with a Product Category

question 59

Essay

For a buyer with high involvement with a product category who perceives high differentiation within it,describe the six elements of the hierarchy-of-effects model.

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Definitions:

Class Inclusion

Involves understanding hierarchical relationships among items.

Conservation

The principle that a physical quantity, such as number, mass, or volume, remains the same even when its appearance changes.

Central Executive

In information processing, the part of our mental system that directs the flow of information and regulates cognitive activities such as attention, action, and problem-solving.

Storing Information

The process of recording or retaining data, knowledge, or details in the brain or on a physical or digital storage medium.