Personal Selling Is the Most Effective Tool at Later Stages

question 140

Multiple Choice

Personal selling is the most effective tool at later stages of the buying process,particularly in building up buyer preference,conviction,and action.Personal selling has three distinctive qualities.These are personal interaction,response,and ________.

• A) customization
• B) dramatization
• C) involvement
• D) relevance
• E) cultivation

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Definitions:

Multiple Cut-off Approach

A decision-making strategy where alternatives are rejected or chosen based on whether they meet or surpass predefined thresholds across several criteria.

Predictor

A variable or characteristic used in assessments or research to forecast outcomes or behaviors.

Pass Or Fail

An assessment system where the outcomes are limited to two possibilities: meeting the required standard (pass) or not meeting it (fail).

Selection Process

The series of steps or procedures used by employers to choose the most suitable candidate for a job, which may include application screening, interviews, tests, and background checks.