Services Cannot Be Stored

question 31

Essay

Services cannot be stored.Attempts to regulate the "demand" of a service include reservation systems and differential pricing.What are some other ways a firm can shift demand for its services to nonpeak times?

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Definitions:

Integrated Marketing Communications

The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program designed to maximize the impact on customers and other stakeholders.

Promotional Theme

is a central message or idea that is used consistently across marketing materials and campaigns to promote a product, service, or event.

Brand Awareness

How well consumers recognize and understand the unique characteristics or reputation of a specific brand of products or services.

Integrated Marketing Communications

A strategic approach that combines different marketing methods and tools to present a unified and comprehensive message to the audience.