Because Service Decisions and Arrangements Are Often Made Away from the Actual

question 130

Multiple Choice

Because service decisions and arrangements are often made away from the actual service location,brand ________ becomes critical.

• A) design
• B) slogans
• C) image
• D) recall
• E) remind

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Definitions:

Dionysian

Nietzsche’s term for the irrational, energetic principle within art, manifest particularly in music.

Aesthetic Experience

Involves the appreciation of beauty or an artwork through the senses, causing an emotional or intellectual response based on the principles of aesthetic judgment.

Kant

Immanuel Kant was an 18th-century German philosopher whose work in epistemology, ethics, and aesthetics had a profound influence on modern philosophy.

Disinterested Perspective

An unbiased, objective view without personal interest, prejudice, or financial stake.