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As a marketing manager,which of the following would be the best purpose for your organization's competitive points-of-parity
Tight Cultures
Cultures that have strict norms and expectations for behavior, leading to less tolerance for deviation from these norms.
Social Norms
Rules that a society or group uses to determine appropriate and inappropriate values, beliefs, attitudes, and behaviors.
High-context Cultures
Cultures in which communication relies heavily on contextual and non-verbal cues, with less emphasis on explicit, direct language.
Low-context Cultures
In low-context cultures, communication is direct, and meanings are explicitly stated in words, relying less on context, non-verbal cues, or background knowledge.
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