Examlex
The potential disadvantages of ________ are the risks and lack of control from becoming aligned with another brand in the consumers mind.Consumer expectations about the level of involvement and commitment are likely to be high,so unsatisfactory performance could be very negative for the brands involved.
Drive Reduction
A theory in psychology suggesting that motivation arises from the need to reduce internal drives such as hunger or thirst, leading to certain behaviors.
Behavior-Reinforcer Belief
The belief or expectancy that a particular behavior will lead to a specific reinforcing consequence.
Expectations
Beliefs or anticipations about the future, which can influence people's behavior and decision-making processes.
Means-End-Readiness
A cognitive strategy where individuals identify and utilize the necessary means to achieve a desired end or goal.
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