There Are Five Key Components-Or Pillars-Of Brand Equity; One of These

question 120

True/False

There are five key components-or pillars-of brand equity; one of these components is called knowledge.

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Definitions:

Conditions of Risk

Circumstances in which there is uncertainty about the outcomes of actions, potentially resulting in loss or harm.

Uncertainty

A condition of limited knowledge where it is impossible to exactly describe an existing state, future outcomes, or more than one possible outcome.

Unanticipated Ways

Events or outcomes that occur in a manner not previously expected or predicted.

Avoided

The action of deliberately keeping away from or not doing something.